Phildelphia apartment building, appearing in The Year Book of the Annual Architectural Exhibition, Philadelphia, 1929.
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Description
This is a photograph of a tall Georgian style apartment building, 400 South 15th Street, appearing in The Year Book of the Annual Architectural Exhibition, Philadelphia, 1929 (Philadelphia: 32nd Joint Exhibition Board of the American Institute of Architects, Philadelphia, advertisements, p. 75. Note the columnar form in the classic and Georgian style--base (limestone), column (brick), and capital (limestone again). The architect is not identified in this ad for General Electirc appliances.
The book is from the collection of White & Weber, architects, Chicago; donated by John Weber.
Howard Van Doren Shaw also designed apartment buildings in Chicago that reflect the same classic relationships to manage height. One example is 2450 North Lakeview, Chicago: http://www.chicagoarchitecture.info/Building/3880/2450-North-Lakeview-Avenue.php